What’s Going On With Netflix?

Netflix is acting weird. First they split their service and effectively doubled their prices with very little apparent thought to how their customers would react. When the reaction was fiercely negative, they explained that they were also going to split their business into two entities: Netflix, which would handle the streaming end, and Qwikster, which would be their DVD only business. [However, they didn’t choose a name where they could grab the Twitter username. Instead they chose one that was already taken.]

Today, I received this email:
Dear Derek,

It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.

This means no change: one website, one account, one password…in other words, no Qwikster.

While the July price change was necessary, we are now done with price changes.

We’re constantly improving our streaming selection. We’ve recently added hundreds of movies from Paramount, Sony, Universal, Fox, Warner Bros., Lionsgate, MGM and Miramax. Plus, in the last couple of weeks alone, we’ve added over 3,500 TV episodes from ABC, NBC, FOX, CBS, USA, E!, Nickelodeon, Disney Channel, ABC Family, Discovery Channel, TLC, SyFy, A&E, History, and PBS.

We value you as a member, and we are committed to making Netflix the best place to get your movies & TV shows.

Respectfully,

The Netflix Team

I’m not sure what is going on with them, but they need to make up their mind on a direction and stick to it. I know the prospect of losing over 1 million customers in the next year is a scary one, but most of them haven’t left yet. Quit trying to hurry them to the door with your crazy behavior. Nobody likes not having faith in a company they do business with and right now, I am quickly losing my faith in the company. Stop sending out emails with yet another direction change, just send me DVDs when I ask for them and make sure streaming doesn’t take a crap (like it seemed to do a few days ago), and I’ll be happy.